Last week, I shared a handful of my favorite free tools for email marketers – tools that have helped me save time and money. As promised, this week I’m back with part two, featuring eight more free tools that should be in every email marketer’s toolkit.
1. Tally
Tally.so is a form builder that lets you collect leads, user feedback and absolutely anything that requires user input. It has a very generous free plan that allows you to run an unlimited number of forms and collect unlimited form submissions. The free plan is extremely generous, comparing it to popular alternatives like Typeform or Jotform that give you max. 100 form submissions / month for free. Plus, Tally forms look really nice.
Video: Tally.so showcase (1:22)
2. Unlayer
Unlayer.com is a drag & drop email template builder. It has a very generous free plan that gives you everything you need to create great looking templates that work on desktop and mobile devices. It also comes with a lot of pre-built templates that you can take and modify to fit your needs.
One of the things I really like about Unlayer is the Audit feature. It will automatically flag critical problems with your template – for example, if any of your links are empty.

Image: Unlayer.com
3. Parcel
If you are into coding email HTML, Parcel.io is one of the best things for you out there. It’s an email coding platform that gives you a really nice environment to speed up and improve your coding experience. The free plan doesn’t really limit much, and I’d say that paid features are more of a luxury.
Some of the features I like the most are:
- ability to save and reuse code snippets
- preview the email in light and dark mode
- see how the email will look with blocked images
- see how the email will look for people with visual impairments
- ability to add sample data and see how the email will render variables

Image: Parcel.io
4. OneSignal Push Notification Preview Tool
Push notifications are very limited in their design and can take only so much text. When the notification is collapsed or there is simply too much text, the text gets cut off which makes for a not-so-ideal user experience.
As it’s particularly hard to test push notifications due to the need for multiple devices, OneSignal has created an online push notification preview tool that will render your push notification inside a web browser, making the whole testing process a tad easier.

Image: OneSignal push notification preview tool
5. Google Analytics Demos & Tools
Have you ever opened Google Analytics to check how a campaign did, only to discover that something went wrong with the attribution? I did, and the problem almost always comes down to making a mistake when assigning UTM parameters.
Luckily, Google provided us with a Campaign URL builder for both Web and Google Play links. It can be found on the Google Analytics Demos & Tools website that also has a ton of other useful tools and information for marketers and developers to test different GA use cases.
The tool is completely free and supports the new Google Analytics 4.

Image: Google Analytics Demos & Tools
6. NiftyImages
Niftyimages.com is a tool that lets you build more interactive emails. It has a variety of different features – from dynamic images where you change a user’s name on the image itself, interactive polls in emails, personalised charts, and even ability to change the content of the email after is has been sent. It works by configuring the settings in NiftyImages, which then gives you an image link to insert into your emails.
It’s a pretty unique service that enables advanced personalization of emails. It has a free plan that gives you 10,000 credits, where a credit is spent each time an user opens an email. That is a decent amount of credits to do some testing and see if it’s worth upgrading.

Image: Adding dynamic first name to email images with NiftyImages
7. MJML
Mjml.io is an email template development framework that makes HTML template development super easy. It retains the customizability of developing a template with raw HTML, while massively speeding up development by providing building blocks that cut down lines of code by 10 times, or even more.
Mjml is completely free and open source. It has great documentation, starter templates, an online editor and a great Slack community that is always ready to help with any problems.

Image: 66 MJML lines of code = 479 HTML lines of code
8. Can I Email
Caniemail.com is a free tool for email HTML developers which provides up to date information on email client support for certain email clients. It works by typing in a HTML or CSS tag, after which you get a detailed report on which clients support it and which don’t, alongside additional resources.
It’s an amazing tool and should be a go-to for every email template developer out there.

Image: Can I Email result for “border-radius”
The Conclusion
Whether you’re a small business where every dollar counts, a big business with no budget, or just someone looking to save money, give some of these tools a try.
If we were to take a simple approach and categorize companies into “good” and “evil,” I believe all of these tools would fall into the “good” category. There are no paywalls, no credit card requirements, and no need for a business email. Just great products giving a generous opportunity to try them before committing to a paid plan. It’s also worth noting that some of these tools were created by great individuals who dedicated their time to building them, and then making them free for everyone.
Read part 1: 7 Free Tools Email Marketers Should Know About