What is pilot A/B testing
A/B TestingStrategyTutorial
Your big campaign goes out tomorrow for the weekend sale. You're nervous because the last one flopped. What if there was a way to know how it'll perform before sending it?
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I'm a technical marketer who helps companies grow through data-driven strategies.
I created this blog to share real stories and actionable insights from my own work. You'll find case studies, practical examples, tool reviews, data analysis, and the occasional marketing blunder.
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How to choose the correct attribution window for email campaigns
EmailAnalyticsStrategyTutorial
One attribution window for all your campaigns? Here's the problem with that.
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Email client market share: What the benchmarks get wrong
EmailAnalyticsOpinion
The email marketing industry has been using the same flawed benchmark for years. It's time we talked about why it's wrong.
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