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Templating languages, sometimes called personalization languages – every customer engagement platform has one, but in a different flavour. So which… READ MORE
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In-app, pop-up, IAM, interstitial – call it whatever you like, but the definition is the same. It’s a messaging channel… READ MORE
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When the Gmail promotions tab was introduced, email marketers feared it would be the end of the world due to… READ MORE
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Attribution is the foundation of modern advertising. It’s how businesses measure the success of their ads, tracking everything from clicks… READ MORE
"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby