Tag: Reporting
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Measuring CRM Impact: A Three-Layer Approach
Measuring the success of your CRM strategies is paramount. But how do you strike the right balance between short-term gains… READ MORE
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The Conversion Rate Lift Fallacy Explained
Avoid misinterpreting your campaign results due to this common trap. READ MORE
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Quote of the week
"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby