Category: Blog
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Why You Need to Rotate Control Groups
A while ago, I discovered something that completely changed how I think about control groups. I was working for a… READ MORE
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How to create Weather-Triggered Push Notifications
So.. the weather, huh? Weather-triggered push notifications are one of my favorite campaigns I have ever done. The concept of… READ MORE
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Comparing Liquid, Jinja, Handlebars… – Which Personalization Language is the Best?
Templating languages, sometimes called personalization languages – every customer engagement platform has one, but in a different flavour. So which… READ MORE
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The Negative Impact of In-app Messages – What You Need to Know
In-app, pop-up, IAM, interstitial – call it whatever you like, but the definition is the same. It’s a messaging channel… READ MORE
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Quote of the week
"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby