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When you first start A/B testing, the feeling is phenomenal – almost every test brings improvements, and those improvements are… READ MORE
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Running too many variants at once in your multivariate A/B tests brings statistical challenges and a promise of false results.… READ MORE
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A tactic to help maximize results from time sensitive campaigns. READ MORE
"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby