A/B testing plateau: How to break through
A/B TestingStrategyTutorial
A/B testing has diminishing returns. Once you've optimized every button color and headline, what's next?
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Ab-testing
Explore my latest thoughts, ideas, and insights
A/B testing variants: How many is too many?
A/B TestingTutorialOpinion
I used to test as many variants as possible. Then I learned about cumulative probability and false positives in A/B testing.
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What is pilot A/B testing
A/B TestingStrategyTutorial
Your big campaign goes out tomorrow for the weekend sale. You're nervous because the last one flopped. What if there was a way to know how it'll perform before sending it?
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