Email timing secrets: When people really open and click
EmailAnalyticsCase Study
42% of email clicks happen within the first hour, but only 17% of opens. Here's more...
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Explore my latest thoughts, ideas, and insights
What's new in Gmail's promotions tab 2024
EmailIndustry news
Newest emails no longer appear at the top of Gmail's promotions tab. Plus two other updates reshaping email marketing in 2024.
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Email client market share: What the benchmarks get wrong
EmailAnalyticsOpinion
The email marketing industry has been using the same flawed benchmark for years. It's time we talked about why it's wrong.
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Free tools every email marketer should try
EmailToolsTutorial
Promised you more free tools, here they are. Eight more ways to improve your email marketing without spending a cent.
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7 free tools that make email marketing easier
EmailToolsTutorial
I've collected some really good free tools over years of doing email marketing on a budget. Here are some of my favorites.
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