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Explore my latest thoughts, ideas, and insights

How to create weather-triggered push notifications

Send a push notification when it's about to rain in your user's city. It's easier than you think—just 10 lines of code and a free weather API.

Not all personalization languages are created equal. I analyzed 15 platforms to find out which ones can actually do what.

2.5% conversion lift sounds great until you see the 3.5% increase in subscription cancellations. Here is my analysis...

Newest emails no longer appear at the top of Gmail's promotions tab. Plus two other updates reshaping email marketing in 2024.

Attribution drives modern advertising but destroys user privacy. Mozilla's new browser feature promises to solve both problems.