Understanding the Digital Markets Act (DMA)
Industry newsTutorial
Europe just changed the rules for Big Tech. The Digital Markets Act impacts everything from app stores to ad targeting. Here's what you need to know.
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The conversion rate lift fallacy explained
AnalyticsTutorialOpinion
Higher conversion rate lift doesn't always mean better business results. Here's why...
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What is pilot A/B testing
A/B TestingStrategyTutorial
Your big campaign goes out tomorrow for the weekend sale. You're nervous because the last one flopped. What if there was a way to know how it'll perform before sending it?
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